Clever Sessions

In the Clever Concept, Clever Content, and Clever Partners sessions, I guide you step-by-step on how to put your business and marketing ideas into action.

Clever Concept Sessions

These sessions are created to help you develop a concrete business concept that will help you develop an effective marketing and business plan.

Discussion on the importance of identifying your skills and experience before starting a business (transitioning from idea to business concept), discovering your niche, and what will set you apart in the marketplace.

Discussion on how to research your target audience and competitors to help identify the best products and services to offer.

Discussion on the purpose of conducting competitive research, the importance of performing a SWOT analysis, and any additional insights about your desired industry, target market, and more!

The final two sessions to discuss and review your business concept, as well as any challenges, recommendations, and next steps in developing a business plan and marketing content.

Total: 8 Sessions

Clever Concept
$280
total investment

  • 30-minute coaching sessions via Skype or phone
  • Worksheets and resources
  • Completed outline of your business concept

Clever Content Sessions

These sessions are created to help you develop a content marketing strategy to start reaching your key target audiences for business growth.

Discussion about what storytelling is and how this method of communication is important to humanize your business and tell stories that connect back to your brand.

Discussion on identifying the goals, objectives, and benefits of your content marketing strategy, determining key audiences, and other related story and content elements.

Discussion on crafting a brand voice and content marketing mission statement, reviewing current content and discussing new content ideas, and finding channels to deliver content to your target audience.

Learn how to develop an editorial calendar to be consistent with publishing. We will also discuss who will be responsible for creating content.

Discussion on how you will distribute your content and key performance indicators/metrics to evaluate how well content is performing to meet goals.

Discuss, review, and finalize your content marketing strategy, content calendar, and content assets. In addition, learn how to begin implementing your plan.

Total: 12 Sessions

Clever Content
$420
total investment
  • 30-minute coaching sessions via Skype or phone
  • Worksheets and resources
  • Internal and external audits to assess content assets
  • 90-day content execution and distribution plan

Clever Partners (Quarterly) Sessions

These sessions are created to check in with you on a quarterly basis to provide data on how well your content marketing strategy is working to grow your audience (and ultimately support your business goals).

We will review and discuss your content marketing strategy and assets (i.e., blog articles, social media posts) to understand your goals, objectives, and key performance indicators to evaluate your content marketing strategy.

We will review and discuss the data and findings of your content marketing strategy to assess what tactics are working (and are not working) to help you achieve your business goals.

Discussion on how to improve your overall content marketing strategy to help you achieve your business goals. We will discuss different content types, audiences, stories, and relevant content formats to include within an updated version of the strategy. In addition, we will discuss outlining new goals, objectives, tactics, and key performance indicators/metrics to evaluate your plan after 90 days.

Discussion on how to test, implement, and execute your updated content marketing strategy.

Total: 4 Sessions

Clever Partners Sessions
$560
total investment
  • 60-minute coaching sessions via Skype or phone
  • Quarterly analyst reports and evaluation recommendations

Questions?

Submit your questions here or email me directly at jennifer@clever-me.co.