The Clever Concept Toolkit


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Whether you are starting a new business or rebranding your current one, The Clever Concept Toolkit will help you define your business idea easily to develop an effective business and marketing plan.

Go from business idea to successful business owner by developing a simple business concept outline, the roadmap that serves as a guide to help you launch and grow your business.

Includes 7 fillable and printable PDF worksheets straight from the Clever Concept marketing coaching sessions designed to help you:

  • Brainstorm your business idea and goals;
  • Define what problem your product or service is solving;
  • Get clarity and develop a vision of where you want your business to be in the next 5 to 10 years;
  • Discover your key competitors and target audience;
  • Narrow and outline niche product or service offerings;
  • Develop your business pitch; and
  • Discover any weaknesses in your business idea to identify opportunities you may not have considered.

Bonus resource includes the Market Research Tools Guide that includes a comprehensive list of online research tools as a starting point to discover key information about your desired industry, target market, products, and services.