Tag: market need

You have developed a concrete business concept and you have defined the market need of your product or service offering; researched your industry, target audiences, and competitors; and now you are ready to develop a marketing plan to help you launch your business.

However, you feel overwhelmed by all of the information online and on the bookshelves of bookstores and libraries, web courses, classes, and workshops about how to build and promote your business—it is easy to feel discouraged,

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The Importance of Discovering Your ‘Why’ of Doing Business, Creating Niche Products & More!

Last week, I held a Facebook Live session in the Clever Masterminds group on the importance of defining a market need. For those of you who are unfamiliar with the term ‘market need’, it is simply the ‘why’ of your doing business (selling products or services).

Defining market needs is about assessing and researching the problem,

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