Tag: Marketing

Understanding your target audience, a particular demographic that is most attracted to your products or services to which your messaging and advertising are aimed is essential to doing business (and for long-term business success).

Why is it important to know your target audience?

The reason why it is important to know your target audience because it supports the reason why you are doing business in the first place, selling products or services to solve a problem or to fill a need.

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You have developed a concrete business concept and you have defined the market need of your product or service offering; researched your industry, target audiences, and competitors; and now you are ready to develop a marketing plan to help you launch your business.

However, you feel overwhelmed by all of the information online and on the bookshelves of bookstores and libraries, web courses, classes, and workshops about how to build and promote your business—it is easy to feel discouraged,

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